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Genie Bouchard Retires: Net Worth, Twin Sister & Pickleball

Ethan Tyler Mitchell Foster • 2026-07-02 • Reviewed by Ethan Collins

When a former Wimbledon finalist steps away from tennis at 31, it’s natural to ask what’s next. In July 2025, Genie Bouchard announced she would retire from professional tennis after the National Bank Open in Montreal, trading Grand Slam stages for the pickleball court in one of the more unexpected transitions in sports, according to Daily Hive (Canadian news outlet).

Born: February 25, 1994 ·
Height: 5 ft 10 in (1.78 m) ·
Career-High Ranking: No. 5 ·
Grand Slam Final: 2014 Wimbledon ·
Highest-Paid (Forbes): $6.2M (2017), $7.1M (2018)

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
  • 1994 – Born in Montreal; 2014 – Wimbledon final; 2017 – Forbes highest-paid list No. 10 (Forbes)
  • 2024 – Retirement announcement (Daily Hive)
4What’s next
  • Competing on PPA Tour in singles, doubles, mixed (PPA Tour)
  • Growing brand partnerships and social media influence (SCMP)
  • Media appearances and potential business ventures (SCMP)

Six facts in one table: Genie Bouchard’s core profile, from her full name to her Forbes-listed earnings.

Label Value
Full Name Eugenie “Genie” Bouchard
Date of Birth February 25, 1994
Height 5 ft 10 in (1.78 m)
Career-High Ranking No. 5
Grand Slam Final 2014 Wimbledon
Highest-Paid (Forbes) $6.2M (2017), $7.1M (2018)

Why is Genie Bouchard retiring from tennis?

What led to the decision to retire?

  • Bouchard cited a desire to pursue new challenges and address lingering injuries, according to Daily Hive. The 31-year-old had been dealing with shoulder issues and other physical setbacks in recent years.
  • Her last WTA match came at the National Bank Open in Montreal, a tournament she described as her final professional tennis event (Daily Hive).

Official announcement details

  • The announcement came through social media in July 2025, with Bouchard posting a farewell note to her 1 million Instagram followers (Daily Hive).
  • She had already shifted focus to pickleball in 2023, which signaled the transition was underway (Daily Hive).
Bottom line: Genie Bouchard ended her 15-year tennis career in July 2025, prioritizing health and a new chapter in pickleball. For fans, the retirement is bittersweet; for Bouchard, it’s a calculated move toward longer-term athletic and commercial opportunities.

The pattern: retiring athletes often redirect their brand power into emerging sports, and Bouchard’s timing capitalizes on pickleball’s growth.

What is Genie Bouchard doing now?

Pickleball career

  • Bouchard joined the Professional Pickleball Association (PPA) Tour in 2023 and has quickly climbed the rankings. As of early 2026, her singles rank is No. 9 with 4,050 points, according to the PPA Tour (official ranking page).
  • She competes in doubles (ranked No. 47) and mixed doubles (No. 52), with DUPR ratings of 5.616 in singles and 5.124 in doubles (PPA Tour).

Social media and brand partnerships

  • With over one million Instagram followers, Bouchard maintains a strong personal brand. She has partnered with companies like Nike and Babolat in the past and continues to post sponsored content alongside personal updates (SCMP).
  • Her Instagram bio reads: “Never not being extra” (Genie Bouchard Instagram).

Post-tennis ventures

  • Bouchard has explored media appearances and business opportunities. She has not disclosed specific ventures but has hinted at a potential lifestyle brand (SCMP).
  • She remains active in the public eye, often photographed with her twin sister Beatrice at events and on social media (Yahoo Canada Style (lifestyle news)).
The trade-off

Genie Bouchard swapped a top-10 tennis career for pickleball fame. The consequence: she’s now a ranked pro in a rapidly growing sport, but her earnings have likely dropped from the $6–7 million peak she reached in 2017–2018.

The implication: pickleball offers lower prize money but a chance to build a new brand in a younger sport.

Who is Genie Bouchard’s twin sister?

Beatrice Bouchard

  • Beatrice Bouchard is Genie’s identical twin, born six minutes before her on February 25, 1994, in Montreal (Yahoo Canada Style).
  • Beatrice works as an influencer and model, with over 300,000 Instagram followers (Yahoo Canada Style).

The Bouchard family

  • The sisters have a younger sister, Charlotte (SCMP).
  • The Bouchard sisters are often seen together at events and on social media, presenting a unified public image (Yahoo Canada Style).
The pattern

The Bouchard twins turned attention into commerce: Genie leveraged tennis fame, Beatrice built a modeling career. For siblings of star athletes, the path is increasingly about shared brand power.

What this means: the Bouchard brand is a family affair, extending beyond Genie’s individual achievements.

Is Genie Bouchard in a relationship?

Past relationships

  • Bouchard has been linked publicly to a few notable figures, including professional tennis players and celebrities, but she has never confirmed long-term partnerships (The Economic Times).

Current relationship status

  • As of her retirement in 2025, Bouchard is reportedly single. She keeps her personal life private, and no confirmed partner has been publicly identified (The Economic Times).
Bottom line: Genie Bouchard’s romantic life remains largely out of the public eye. For fans who follow her closely, the pattern is clear: she prioritizes career and privacy over public relationships.

The catch: this discretion lets her control her narrative, avoiding tabloid distractions.

What is Genie Bouchard’s net worth?

Forbes highest-paid listings

  • In 2017, Forbes ranked Bouchard No. 10 on its list of the world’s highest-paid female athletes, with earnings of $6.2 million (Forbes).
  • In 2018, she moved up to No. 9 with $7.1 million (Forbes).

Career prize money and endorsements

  • According to WTA records cited by Times of India (Indian newspaper), Bouchard’s career prize money totals about $6.94 million. The Economic Times puts a similar figure at $6,685,018 in career earnings.
  • Endorsement deals with Nike, Babolat, and other brands contributed significantly to her income during her peak years (Forbes).

Current estimated net worth

  • An Economic Times report estimated Bouchard’s net worth at $6 million as of 2025 (The Economic Times). This figure includes prize money, endorsements, and likely a reduction after taxes and expenses.
Bottom line: Genie Bouchard’s net worth sits around $6 million, built on a career that peaked financially in 2017–2018. For athletes transitioning to pickleball, the earnings potential is lower, but brand equity remains a key asset.

The pattern: early retirement and sport switching often compress peak earning years, but Bouchard’s brand may sustain income through endorsements.

Timeline

  • February 25, 1994 – Born in Montreal, Canada (Forbes)
  • 2014 – Reached Wimbledon singles final, became top-10 player (Forbes)
  • 2017 – Ranked No. 10 on Forbes’ highest-paid female athletes list ($6.2M) (Forbes)
  • 2018 – Ranked No. 9 on Forbes list ($7.1M) (Forbes)
  • 2024 – Announced retirement from professional tennis (Daily Hive)

Clarity: What we know and what remains unclear

Confirmed facts

  • Height 5’10” (Forbes)
  • Career-high ranking No. 5 (Forbes)
  • Forbes earnings 2017–2018 (Forbes)
  • Twin sister Beatrice (SCMP)
  • Birth date and place (Forbes)

What remains unclear

  • Exact reason for retirement (suspected injuries and new focus) (Daily Hive)
  • Current relationship status (The Economic Times)
  • Net worth after 2018 (The Economic Times)
  • Specific date of retirement announcement (Daily Hive)
  • Long-term commitment to pickleball (PPA Tour)
  • Full scope of media and business ventures (SCMP)

Quotes

“Never not being extra.”

— Genie Bouchard, Instagram bio

Forbes reported that Bouchard finished her WTA career with a singles record of 300–230, one WTA title, and a peak ranking of No. 5.

Forbes

Summary

Genie Bouchard’s transition from Wimbledon finalist to professional pickleball player is a case study in athletic reinvention. For Canadian sports fans, the decision to retire at 31 and pursue a niche sport carries a clear implication: Bouchard is betting that her brand, not her tennis legacy, will define her next decade. If pickleball continues its growth, she could be remembered as a pioneer—or, if the sport plateaus, as a cautionary tale of early exit.

Related reading

Frequently asked questions

How many Grand Slam titles has Genie Bouchard won?

Genie Bouchard has not won a Grand Slam singles title. She reached the Wimbledon final in 2014, losing to Petra Kvitová, and also reached the mixed doubles final at the 2014 French Open.

What is Genie Bouchard’s nationality?

She is Canadian, born in Montreal, Quebec.

What injuries has Genie Bouchard had during her career?

Bouchard has dealt with shoulder issues and other physical setbacks that contributed to her decision to retire from tennis (Daily Hive).

What brand endorsements does Genie Bouchard have?

She has had endorsement deals with Nike, Babolat, and other brands during her tennis career (Forbes).

Is Genie Bouchard married?

As of her retirement in 2025, Bouchard is not married and her relationship status is private (The Economic Times).

Where did Genie Bouchard go to college?

Bouchard did not attend college; she turned professional at age 12 and trained at the national training center in Montreal.

What is Genie Bouchard’s current fitness routine?

She trains for pickleball, which includes agility drills, hand-eye coordination exercises, and strength work. Specific routines are not publicly detailed (PPA Tour).



Ethan Tyler Mitchell Foster

About the author

Ethan Tyler Mitchell Foster

Our desk combines breaking updates with clear and practical explainers.